Breakthroughs

At the end of 2023, GE HealthCare stood at a pivotal crossroads. Newly spun-off from GE, the company faced a competitive landscape and a defining challenge: establish itself as a leading, independent force in its industry. It wasn't enough to inherit GE's legacy. GE HealthCare needed to build its own, trusted reputation for innovation. To do this, it needed to demonstrate it was a company with a compelling vision for the future of healthcare.

GE HealthCare partnered with SJR and Wavemaker to develop a multi-channel content campaign, breaking down the trends defining the next decade of healthcare.

Leveraging expert voices, creating an immersive long-read and distributing content across owned and paid channels, the campaign exceeded expectations. The campaign successfully positioned GE HealthCare as a healthcare innovator and drove significant engagement among industry professionals.

Key Results:

• Shortlisted for 2024 Content Marketing Awards Best B2B Campaign

• 3:13 minute average time on page, with 65.8K total pageviews. 1.83x time on page vs benchmark, Exceeded benchmark unique visitors by 2.3x. ​

• 3.3% organic social media engagement rate

• 96.7% of traffic to the landing page was driven by paid media

Asset highlights